A Guide to Preparing A Business Plan.
Published by Pacific
Region, this guide maybe helpful to Harbour Authorities developing or
updating a business plan.
The Business Planning Guide provides concrete assistance to harbour
authorities developing or modifying a solid business plan. It is flexible
enough to accommodate a wide variety of organizational sizes and working
styles.
| Table of Contents | |
| Introduction | |
| The Business Plan: Process and Outline | |
| SECTION A: | Overview: The ABC Harbour Authority |
| SECTION B: | Harbour Operations |
| SECTION C: | Revenue and Expenses |
| SECTION D: | The Financial Plan |
| SECTION E: | Presenting the Business Plan |
| Appendices | |
| 1 | Basic information |
| 2 | Assessment of existing and potential user needs |
| 3 | HA environment |
| 4 | HA description and activities |
| 5 | HA organization |
| 6 | Partners |
Readers of the business plan will also need assurance that the HA is
monitoring its own performance. The second part of this section should
describe the steps that will be taken to accumulate data and evaluate
the way and extent to which the goals and objectives specified in the
plan are achieved.
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| 1 | Harbour user fees |
| 2 | Licences, agreements and other harbour revenue |
| 3 | Basic HA expenses |
| 4 | Operational harbour expenses |
| 5 | Project expenses (if applicable) |
The purpose of this section is to present the anticipated revenues from fees charged or contributions solicited from users. Budget information, together with the user projections above, can provide this information.
In this section, the narrative
should outline any existing permits or licences with harbour users that
the Harbour Authority may have, including both those at nominal value
and those being used to generate other revenue.
In addition to the generated revenue, the related procedures and
associated costs to the HA should be stated. This means the work and
costs to the HA of ensuring that the licensees, and other agreement
holders observe the terms and conditions of their agreements and that
adequate records of these transactions are kept. Any anticipated or
planned changes regarding either existing or new licences or agreements
with harbour users should also be discussed here.
Basic expenses are the
day-to-day costs of running the harbour and carrying out the routine
activities discussed above (section B.1). These costs
cover:
Operational harbour expenses
include:
This section should capture
and describe the costs associated with any proposed HA project or
initiative that are identified above in section B.2. Any specific
sources of funding or new income associated with the project should be
clearly described here. Likewise, whether costs are one-time, ongoing or
multi-staged should be clarified. Prior to initiating any new projects,
the HA will want to ensure that in addition to these project costs,
there is an adequate cost-cushion in place to protect against
unanticipated shortfalls or changes in either the HA's revenues or basic
day-to-day expenses. The attached project feasibility assessment sheet (Appendix
3) can be used to summarise and analyse the net costs of a
potential project prior to integrating them into the HA's business plan.
| 1 | The HA's financial picture |
| 2 | Preparing the cash flow statement |
Although both income and
expense projections are just that-estimates-it is likely that readers of
the business plan will be as interested in the probability of the HA's
ability to meet expenses, as in questioning the expenses themselves. The
financial narrative describes the budgeting process undertaken by the
HA. It also describes the research effort made and underway to uncover
appropriate sources of income and summarises the HA's planned approach
to addressing any shortfall or gaps.
It is likely that in the initial stages of developing your business
plan, a shortfall may be predicted. As growth or new initiatives are
contemplated, current and new opportunities for generating income need
to be considered to ensure that the ongoing viability of the HA is not
jeopardised. Prior to engaging in new projects, the HA will want to
ensure that there is an adequate cost-cushion in place to protect
against unanticipated shortfalls or changes in either revenues or basic
day-to-day expenses.
Since the cash flow statement shows annual figures, you may want to use
your timeline and any funding decision dates to place anticipated
revenues and other income in the months where they are most likely to
come in. This will make the statement more realistic. Similarly, if
certain expenses are payable annually or quarterly, you may want to
enter the appropriate amount in the month when payment is due.
If the initial draft cash flow statement indicates negative cash flow
areas, the narrative must concretely address the ways that the HA
proposes to respond. It may be appropriate to return and review the
expenses and project costs sections to pare down costs where possible,
so they are in line with expected income. Likewise, as many other income
sources as possible should be considered, along with conservative
estimates of any additional income that might be generated.
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Appendix 2 is an example of a fictional
HA Cash Flow Statement that illustrates how the HA's budget information
can be used to prepare your cash flow statement. The preparation of the
cash flow statement might necessitate returning to the User Fees section
above (C.1), and adjusting the fee schedule so as to
bring revenue into balance with expenses. Other revenue options and ways
to limit expenses should also be considered.
The "Cash Flow" line shows the difference between the monthly "Total
Cash In" line in the upper portion and the monthly "Total Cash Out" line
in the lower section. Note that it is not unusual for this figure to
sometimes be negative. What is important is that the "Ending Cash" not
enter the negative area. "Ending Cash" represents the HA's total
resources, generally meaning what is in the bank. The "Ending Cash"
figure in the final column represents the "Beginning Cash" figure for
the following year.
The ABC HA cash flow example in Appendix 2 is intended as an example of
a possible HA's cash flow scenario for a 12-month period. You will note
that there are months that expenses (cash-out) are higher than revenues
(cash-in). While this should be reduced and avoided where possible, it
is also the nature of the business that some expenses can not be
deferred and may be needed (for example, for repairs or maintenance) at
times in the year when revenues are lower. To stay afloat when this
occurs, it is important that the HA have a cushion or savings in the
bank to cover month-to-month fluctuations. In the ABC HA example
provided, they had $25,000 in the bank prior to the beginning of the new
year, which was able to provide them some month-to-month flexibility
with their cash flow. The total cash flow at the end of the year shows a
surplus of $14,578.87, which is added to the cash available for the
following year.
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| 1 | Executive summary |
| 2 | Attachments |
| 3 | Putting it all together |
The executive summary is the
first item readers will see after the Table of Contents. It should
excite the interest of readers so they continue reading the plan. It
must be short, not more than two pages and preferably limited to a
single page. It should present the highlights of the plan starting with
a brief introduction of the entity presenting the plan. Make sure the
following questions are answered:
Suggestions have been made throughout this guide for attachments. These include any documentation used to support the narrative, a map or diagram of the harbour, an organisational chart of the HA, resumes of senior staff, any personnel policies or a staffing plan, and your cash flow statement.
A table of contents should appear after the cover page and should
list in order the sections of the business plan starting with the
Executive Summary. Subheadings may be included under the major headings
(i.e. HA Overview, Harbour Operations, Revenue and Expenses and The
Financial Plan) as appropriate. The cover page should state the name of
the HA, the fact that this document is a business plan, and the month
and year of publication.
In estimating quantity and deciding on presentation (e.g. binders,
binding, etc.), you may want to consider the following individuals who
will need copies.
| 1 | Section A: Overview of ABC Harbour Authority |
| Section B: Harbour Operations | |
| Section C: Revenue and Expenses | |
| 2 | 12 Month Cash Flow Summary |
| 3 | Initial Harbour Project Feasibility Assessment |
A1. Basic Information
What is the name of the HA?
What harbour(s) does the HA manage?
Who are the HA staff (paid and volunteer)?
A2. Assessment of User Needs
Who are the users and community served by the HA?
What steps has the HA Board taken to determine user and community needs?
What are the needs that the HA aims to fulfil?
A.3. HA Environment
What are the obligations the HA must fulfil, as set out in the terms and
conditions in the HA's lease?
What other harbours or marine facilities operate within the area that do
or could meet harbour user needs?
Where is the harbour? What is the type and level of fishing activity in
the area? How has or is this changing? What other types of users do or
might use the harbour?
A.4 HA description, activities and proposed initiatives
In what areas will the HA focus its operations??
What are the scope, goals and objectives of the HA?
What are the anticipated outcomes and HA achievements for the next few
years?
A.5 HA Organisation
What body governs the HA? Who are its members? What are their major
responsibilities, strengths, and contributions?
Who is in charge of the day-to-day operations of the HA? To whom is this
person responsible?
What other staff are required, if any? What are their duties and hours?
To whom are they responsible?
What performance review process is in place? What strategies are
employed to reward and recognise staff and volunteers?
A.6 Partners
What specific collaborations or partnerships have been established to
date?
What is the role of each partner? How does the HA benefit? Other
partners benefit? Both organisations?
How will these relationships be sustained? How will other potential
partners be identified?
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B.1 Day-to-day Harbour Activities
What are the day-to-day harbour activities and the tasks involved with
running the harbour?
B.2 Harbour Projects (if applicable)
Is the HA considering any HA project or initiative that is above and
beyond the day-to-day activities of running the harbour? If so, what? If
more than one, how are they prioritised?
[The attached feasibility planning worksheet may provide a useful
starting point in considering potential projects prior to integrating
them into the HA's business plan.]
B.3 Timeline and evaluation
When do the tasks set out in the plan happen?
Who is responsible for making them happen?
B.4 Communications and Outreach
What promotional materials or events will be organised and/or media
used?
What kinds of promotion of the HA can be expected from partners?
How else will you approach intended users?
B.5 Possible problems and solutions
What obstacles to success may the HA experience in implementing the
plan?
What strategies or mechanisms will the HA use to overcome these
obstacles?
B.6 Future Harbour Planning
What planning activities has the HA done to date?
Does the HA have a Harbour Environmental Management Plan? Long Term
Harbour Maintenance Plan? Harbour Policy & Procedures Guide? Do any of
these require updating?
What planning activities are priorities for the next year? Next few
years?
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C.1 Harbour User Projections
How many individuals or groups use the harbour regularly, seasonally?
What increase or change in use is anticipated as the HA evolves and
matures?
What will the level and types of weekly (or monthly, or seasonal) use
look like?
How will the level and types of use change during the year? In future
years?
C.2 Harbour User Fees
What is the HA's fee structure? How was it derived?
What are the anticipated revenues from fees charged to users?
[Complete this section by providing and confirming information in cash
flow statement]
C.3 Licences and other Harbour Revenue
Is the HA involved with any licences or other agreements with harbour
users that generate other revenue for the HA? What revenue is generated?
[Complete this section by providing and confirming information in cash
flow statement]
Are there any new or anticipated changes regarding either existing or
new licences or other agreements with harbour users?
What procedures and associated costs to the HA are involved with
ensuring that the terms of these agreements are observed and that
adequate records of these transactions are kept?
C.4 Basic Expense Costs
What are the basic expenses of running the harbour and carrying out the
day-to-day activities? (I.e. staff, office and computer supplies, other
general costs)
[Complete this section by providing and confirming information in cash
flow statement]
C.5 Harbour Operational Costs
What are the costs associated with the harbour facilities (including
required maintenance and repair of harbour structures, utilities,
garbage, and, security) and equipment (repair and replacement)
[Complete this section by providing and confirming information in cash
flow statement]
C.6 Project Costs (if applicable)
What, if any, are the costs associated with any proposed HA project or
initiative identified above?
[Complete this section by providing and confirming information in cash
flow statement]
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|
Cash on
Hand (beginning of |
Pre- |
Jan- |
Feb- |
Mar- |
Apr- |
May- |
Jun-01 |
|---|---|---|---|---|---|---|---|
|
CASH IN: |
|||||||
|
Berthage 1 |
1,400 |
1,680 |
2,352 |
4,704 |
9,408 |
9,458 |
|
|
Electricity 2 |
252 |
302 |
423 |
847 |
1,693 |
1,702 |
|
|
Other |
28 |
34 |
47 |
94 |
188 |
189 |
|
|
Licences |
400 |
500 |
|||||
|
DFO Contracts (TBA) |
10,000 |
||||||
|
Interest on Savings Accounts |
500 |
0 |
0 |
0 |
0 | 0 | |
|
Other (Specify) |
|||||||
|
TOTAL CASH IN: |
2,180 |
12,016 |
3,222 |
6,145 |
11,290 |
11,350 |
|
|
Total Cash Available (before cash out) |
27,180 |
24,367 |
24,157 |
25,894 |
32689 |
18,484 |
|
|
|
|||||||
|
Salaries 4 |
1,600 |
1,600 |
2,500 |
2,500 |
3,600 |
3,600 |
|
|
Insurance |
75 |
75 |
75 |
75 |
75 |
75 |
|
|
Telephone |
150 |
150 |
150 |
150 |
150 |
150 |
|
|
Office costs/ |
200 |
||||||
|
Office Supplies |
50 |
50 |
50 |
50 |
50 |
50 |
|
|
Security |
75 |
75 |
75 |
75 |
75 |
75 |
|
|
Taxes |
|||||||
|
Professional Services |
|||||||
|
Marketing/ |
1,304 |
||||||
|
Bank Charges |
|||||||
|
Others |
|||||||
|
|
|||||||
|
Electricity/ |
262 |
314 |
440 |
881 |
1,761 |
1,771 |
|
|
Garbage |
85 |
85 |
170 |
170 |
255 |
255 |
|
|
Minor |
1,200 |
800 |
800 |
400 |
400 |
400 |
|
|
Snow removal |
50 |
100 |
100 |
||||
|
|
|||||||
|
Miscellaneous |
|||||||
|
Equipment purchased |
|||||||
|
GST |
|||||||
|
PST |
|||||||
|
Bad Debts |
28 |
34 |
47 |
94 |
188 |
189 |
|
|
New Project Costs |
|||||||
|
Project Management |
1000 |
1,500 |
|||||
|
Major Capital Project |
0 |
15,00 |
8,750 |
||||
|
Project |
9000 |
2,500 |
2,500 |
||||
|
TOTAL |
14,829 |
3,433 |
4,407 |
4,495 |
25,554 |
17,815 |
|
|
Cash Flow |
-$12,648 |
$8,582 |
-$1,184 |
$1,650 |
-$14,264 |
-$6,465 |
|
|
Cash Position (end of |
$12,351 |
$20,934 |
$19,749 |
$21,399 |
$7,134 |
$669 |
|
|
Cash on
Hand (beginning of |
Jul- |
Aug- |
Sep- |
Oct- |
Nov- |
Dec- |
Total |
|---|---|---|---|---|---|---|---|
|
CASH IN: |
|||||||
|
Berthage 1 |
9,458 |
9,458 |
9,458 |
4,335 |
2,168 |
1,301 |
65,180 |
|
Electricity 2 |
4,702 |
1,702 |
1,702 |
780 |
390 |
234 |
11,732 |
|
Other |
189 |
189 |
189 |
87 |
43 |
26 |
1,304 |
|
Licences |
150 |
400 |
1,050 | ||||
|
DFO Contracts (TBA) |
15,000 | 10,000 |
5,000 |
40,000 | |||
|
Interest on Savings Accounts |
0 |
234 |
537 |
742 |
756 |
730 | 3,500 |
|
Other (Specify) |
|||||||
|
TOTAL CASH IN: |
26,350 |
21,734 |
16,887 |
5,944 |
3,358 |
2,291 |
122,766 |
|
Total Cash Available (before cash out) |
27,019 |
33,438 |
43,761 |
43,039 |
41,179 |
38,786 |
122,766 |
|
|
|||||||
|
Salaries 4 |
3,600 |
3,600 |
3,600 |
2,600 |
2,600 |
1,600 |
33,000 |
|
Insurance |
75 |
75 |
75 |
75 |
75 |
75 |
900 |
|
Telephone |
150 |
150 |
150 |
150 |
150 |
150 |
1,800 |
|
Office costs/ |
200 |
200 | |||||
|
Office Supplies |
50 |
50 |
50 |
50 |
50 |
50 |
600 |
|
Security |
75 |
75 |
75 |
75 |
75 |
75 |
900 |
|
Taxes |
0 | ||||||
|
Professional Services |
0 | ||||||
|
Marketing/ |
1,304 |
||||||
|
Bank Charges |
0 | ||||||
|
Others |
0 | ||||||
|
|
|||||||
|
Electricity/ |
1,771 | 1,771 | 1,771 |
812 |
406 |
244 |
12,202 |
|
Garbage |
255 |
255 |
170 |
170 |
85 |
85 |
2,040 |
|
Minor |
400 |
400 |
400 |
1200 |
1200 |
1200 |
8,800 |
|
Snow removal |
250 | ||||||
|
|
|||||||
|
Miscellaneous |
|||||||
|
Equipment purchased |
0 | ||||||
|
GST |
0 | ||||||
|
PST |
0 | ||||||
|
Bad Debts |
189 |
189 |
375 |
87 |
43 |
26 |
1,489 |
|
New Project Costs |
|||||||
|
Project Management |
2,500 | ||||||
|
Major Capital Project |
6,250 |
30,00 |
|||||
|
Project |
2,500 |
16,500 |
|||||
|
TOTAL |
15,315 |
6,565 |
6,666 |
5,218 |
4,684 |
3,505 |
112,485 |
|
Cash Flow |
$11,034 |
$15,168 |
$10,221 |
$725 |
$1,326 |
$1,213 |
$10,281 |
|
Cash Position (end of |
$11,704 |
$26,873 |
$37,095 |
$37,820 |
$36,494 |
$35,281 |
|
Assumptions:
A critical element to starting up a new harbour project is
considering its feasibility. The economic and technical feasibility of a
proposed project should be considered, as well as any possible health or
safety risks, prior to its initiation. While a new project may further
the goals and work of the Harbour Authority without generating
substantial new revenues, it is important to ensure that the ongoing
viability of the Harbour Authority is not jeapordised.
Before the Harbour Authority enters the development stage of a new
project, a number of different aspects should be considered and taken
into account, including time, practicality, money, and expected
long-term benefits or consequences. The questions below are intended as
a possible framework the HA can use to help determine the overall
feasibility of new harbour project ideas.
What is the proposed project? Why is it needed?
How does the project cater to user needs?
What are the anticipated costs of the project? What is the expected life
of the project?
How long will the project take to complete? What is involved?
What are the projected maintenance costs over the long term?
How much new revenue will the project generate? What is the expected net
financial return?
Is the project technically and structurally practicable? Are there any
technical or structural issues that need to be addressed?
Is it environmentally feasible?
Have other harbours carried out similar projects? If so, what were the
results?
Project Financial Breakdown
Time frame $ Amount
COSTS